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Hey everyone. I wanted to quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes.
Now on to my guest today, Ugi Djuric, founder of Contenthorse.
Ugi may be only 21, but he’s already experienced failure as well as success in building a business. After trying to help market bars and restaurants in Belgrade, he found his niche in writing content for SaaS companies and then launched his own content marketing agency, Contenthorse. His newest venture is Podino, which seeks to incorporate podcasting into their clients’ content marketing strategy; not surprisingly, soon Ugi will be launching his own podcast.
Ugi shared some of the strategies they use at Contenthorse to produce good content that entices possible buyers to a site, stressing that it needs to be of high value and highly actionable. His team aims to set their content apart by doing their due diligence in researching what’s out there, crowdsourcing experts, and remembering that in the end, it’s people you’re trying to reach — not Google. He sees the promise of artificial intelligence in helping to do research, but believes that it’s only people that can make good copy.
Now let’s get better together.
Actions to Try or Advice to Take
- Look for the gold when preparing content. Djuric’s company has a process for researching and connecting with potential customers and experts to find the “nuggets” that others miss.
- Good, effective content can bring potential customers to your site, but it can’t necessarily convert them into paying customers. Make sure your content strategy includes a strategy for conversion as well as attraction.
- Is there something your clients want or need? Consider if it’s something you can provide. When Djuric’s clients started asking for help with podcasts, he realized there was a need he could fill.