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Hey everyone. I wanted to jump in quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes. To those of you who already got yourself a copy, thanks so much. It means the world to me that you want to support the show but also build a better world through entrepreneurship.
Now on to my guest for today, Tim Sprinkle, founder of Layup Content and author of Screw the Valley: A Coast-to-Coast Tour of America’s New Startup Culture.
Tim is a former journalist who grew frustrated with the quality of the content businesses were trying to pitch in order to get stories written. So in 2014 he started his own PR company, Layup Content, where he helps companies figure out and tell their stories.
Tim shares my vision of making the core of selling a product figuring out its story. For Tim, he usually finds the story he wants to tell after talking to his client for 20 minutes. Having a good story, not getting out as much content as possible, is key for building a brand. You never want to compete with noise by producing more noise. That isn’t the way to success.
One of the writers Tim admires is John McPhee, a writer who has been able to gain access to all kinds of situations by being just a bit quirky and disarming. Similarly, sometimes finding that one little thing that makes a person or company different can be key to telling their story.
Now let’s get better together.
Actions to Try or Advice to Take
- Sprinkle’s main objective is to find what’s interesting. Before you even go to market, ask why your customer will care.
- Don’t be afraid to be a little different. It’s the quirky ones who get attention.
- Find and use templates that work. Sprinkle started using templates as a journalist and continues to use them as frameworks for much of the content he produces. The template provides the structure so you can add in your own voice and message.
Links to Explore Further
- Tim Sprinkle on LinkedIn
- Layup Content
- Loonshots (the book Jarie mentions)
- Screw the Valley
- Tim on Matchmaker.fm