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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Michelle Douglas, a brand and marketing consultant and author of the forthcoming book, Don’t Wear Shoes You Can’t Walk In: A Field Guide for Your Twenties.
Michelle worked for several years as a brand and marketing manager for an athletic sportswear company. One day on her long commute she started asking herself two key questions: “What did you do today, and how did it do good in the world?” While she found some satisfaction in her job, she realized it wasn’t enough and decided to take the leap into founding her own agency, Ladder, where she works with nonprofits and small businesses. She also decided to write a book based on her daily journaling to help others figure out their own way in the world.
Michelle’s focus in her business and in the book is helping others articulate their mission, vision, and values. The litmus test for seeing if something is in alignment, she says, is to check your gut and look for a rallying cry - a sense of excitement. As a marketing and brand consultant, Michelle is excited to be applying all she knows to marketing her own book, due to be published in April of 2022.
Now, let’s get better together.
- The springboard for Michelle’s book was a daily journaling practice where she reflects on what happened and what she learned that day. She recommends it as an invaluable tool for processing your life and for ensuring you carry lessons forward into the next day.
- In trying to clarify values and check for alignment with mission and vision, Michelle asks her clients to do “a gut check” and look for a “rallying cry.” Does it feel right? Does it feel exciting?
- If you want to share a “lesson learned,” be sure to include details about what was going on and what it meant. Michelle’s original vision for the book was simply to share the lessons learned, but she realized she had to add these elements in order to communicate her message more effectively.