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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Mekkie Bansil, CEO and founder of Nonfik, which helps companies create, publish, and promote ebooks.
Mekkie studied journalism yet came to believe that most books simply retold the same message. When assigned to write an ebook in a marketing job, she was dismayed that it was just thought of as a tool and that it didn’t really matter that it was any good. An expert in branding and marketing, she created Nonfik in order to help businesses create good-quality ebooks for marketing and lead generation. Nonfik is both a service and a marketplace, offering business books for free on its own platform so people can continue to return to and learn from them.
Mekkie believes connecting with customers on an emotional level first is key. When working with companies, she encourages them to be open about their story and message, and to stand up for what they believe in order to set themselves apart. She uses both words and design to help tell their story and promote their brand, and Nonfik is the latest iteration in this project to help businesses do just that.
Now, let’s get better together.
- “There’s no right answer,” Mekkie advises. Go with what you believe is right at the time. And it’s okay to change your mind once you have more information.
- Someone else can’t define your brand; only the people who lead the business can do that. Marketers can help you figure out how to best tell your story, what tools to use, and how to refine how your brand is communicated. But ultimately, only you can say what you stand for.
- Focus first on connecting emotionally, whether it’s with a prospective client or simply someone you are getting to know. Then move on to logical, intellectual discussion.