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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Jay Magpantay, a marketing expert and founder of AuthorJump. Jay came to me through one of the best cold emails I’ve received, and we talk a bit about his process in this episode.
Jay started out in the military, and then a corporate job. His first business as an entrepreneur was in making and selling T-shirts. The company grew bigger than he ever imagined, but he found that what he really enjoyed - and was good at - was marketing. He left the T-shirt business and focused on learning all he could about effective online marketing, even moving to Thailand to live and work with a mentor.
Jay has since developed a marketing campaign strategy based on nonfiction books. He helps experts, coaches, and others to write and then market their books as a way to gain clients and build their business. Himself a lifelong learner, he’s a big believer in experts sharing their knowledge with the world through books and sees them as an ideal lead-generation tool.
Now, let’s get better together.
- For cold pitching, which Jay excels at, do your research. Do just enough research so your readers know they are not just names, but someone you’ve specifically decided you’re interested in connecting with.
- You don’t have to be the ultimate authority to write a book. A book can be a great jumping-off point for starting a dialogue and engaging potential clients.
- If you have a book you’re not entirely proud of, see if you can repackage it. Jay also suggests offering add-ons to update it; instead of redoing the book, for example, you can offer a recorded training as a bonus.