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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Ginni Saraswati, founder of Ginni Media and host of an award-winning podcast about life as a gay Sri Lankan-born woman growing up in Australia.
Ginni’s first entrepreneurial attempt was an art show which she advertised on a foam board. Twenty years later, she found herself in traffic on her way to a corporate job and realizing she wanted something else. Having already cultivated a strong interest and skills in media and production, she started Ginni Media, a podcast production company.
Ginni leads a team of 27 freelancers from around the world to produce content for thought leaders, influencers, and more. Leading a diverse team remotely is not without its challenges, but Ginni always puts people first. She approaches her business clients in the same way, by shooting for exceptional customer service and cultivating loyalty. Ginni plays the long game - focused on retaining clients - rather than the quick sale. While she’s willing to give away services to some extent, she’s also keenly aware of the importance of boundaries. Ultimately, for Ginni, being a successful entrepreneur is about self-awareness, the willingness to acknowledge mistakes, and always striving for the best.
Now, let’s get better together.
- Not surprisingly, Ginni thinks self-awareness is critical for anyone going down the entrepreneurial road, which she calls a journey of “profound self discovery.”
- Ginni’s philosophy is to “shoot for exceptional,” because even if you fall short, you’ll still be doing better than most.
- Success is a long game. In order to cultivate a strong customer relationship and loyalty, be helpful and don’t focus on just the immediate gain.