William Branum

William Branum
From Navy SEAL to CBD Advocate with William Branum

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest for today, William Branum, founder of Naked Warrior Recovery and a former Navy SEAL.

William learned about the Navy SEALs when he was a Boy Scout in Mississippi and decided that - and becoming a pilot - was what he wanted to do. He entered the Navy after high school and, after some “tactical errors,” eventually became a SEAL.

After 26 years in the Navy, he retired. At that point, he was struggling with a lot of stress and physical injuries and was using alcohol to cope. When a buddy offered him some CBD oil, he decided to try it. It wasn’t a magical overnight transformation, but he saw gradual improvement, and he became interested in finding out more.

Eventually he found himself at a conference where he was encouraged to start his own business creating and selling high quality CBD products. Naked Warrior Recovery offers CBD products for recovery specifically for veterans, athletes, and first responders.

William talks in this episode about the challenges of military training, especially “Hell Week,” when he realized that those who didn’t quit were not necessarily the most skilled or the strongest - they were the ones who had the right mindset, who didn’t let failure keep them down, and who understood the importance of teamwork. He’s used these principles for his own business venture which he’s set down as “5 SEAL Secrets.” He also talks about the importance of coming face to face with your fears as a road to mastering them.

Now, let’s get better together.

Actionable Insights

  • Marketing is key. Don’t believe “if you build it they will come.” You have to let people know you exist.
  • Break it down into smaller parts. Focus on the next step in your journey rather than the big goal at the end.
  • Do the work and resist distractions that pull you away from your focus. Aim to be the best at what you do.

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