Tom Marks
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Introduction
In today's digital landscape, standing out in a sea of content can be daunting. Many entrepreneurs need help to rise above the noise and connect with their audience meaningfully. The key to overcoming this challenge lies in mastering the art of storytelling. In this episode of the Entrepreneur Ethos podcast, host Jarie Bolander sits down with Tom Marks, a seasoned business leader and author of "The Second Best Business Book Ever Written," to uncover the secrets of effective storytelling.
Tom Marks brings a wealth of experience from his career in advertising and marketing, sharing the fascinating story of his father's contribution to the success of Orville Redenbacher's Popping Corn. Through his journey, Tom emphasizes the importance of thought leadership built on wisdom, trust, honesty, ethics, and causes.
Listeners will discover practical strategies to develop a compelling personal brand and create impactful content. Tom and Jarie delve into timeless lessons from ancient philosophers, illustrating how their teachings on rhetoric and persuasion are crucial in today's content-saturated world. Whether you're a small business owner or a corporate executive, this episode offers valuable insights on how to craft a narrative that truly resonates with your audience. Listen now to transform your brand and connect with your audience like never before.
Timestamps
00:00 | Introduction: The Importance of Trust in Personal Branding
00:30 | Embracing Storytelling: Overcoming Timidity and Finding Your Voice
01:00 | Thought Leadership Explained: Wisdom, Insights, and Trust
01:30 | Jarie Bolander Introduces Tom Marks
02:00 | Tom Marks' Background: From Advertising to Writing
03:00 | The Orville Redenbacher Story: A Legacy in Marketing
05:00 | Challenges and Rewards in Brand Building
06:30 | The Role of Ethics and Causes in Thought Leadership
08:00 | Lessons from Ancient Philosophers on Storytelling
10:00 | Developing a Compelling Personal Brand
12:00 | Navigating Personal and Professional Growth through Storytelling
14:00 | Practical Tips for Enhancing Storytelling Skills
16:00 | Real-Life Examples of Effective Marketing
18:00 | Overcoming Obstacles in Thought Leadership
20:00 | The Power of Personal Stories: Jarie Bolander's Journey
22:30 | Reflecting on Hardship and Joy: A Balanced Perspective
25:00 | Finding Hope and Sobriety: Personal Insights from Jarie Bolander
28:00 | Engaging with Your Audience: The Importance of Listening
30:00 | Conclusion: Thought Leadership for Everyone
32:00 | How to Connect with Tom Marks Online
34:00 | Final Thoughts: The Timelessness of Great Storytelling
36:00 | Tom Marks' Recommendations for Essential Business Books
39:00 | Closing Remarks and Future Plans
Key Topics
In this episode of "The Entrepreneur Ethos" with guest Tom Marks, the following topics were covered:
Importance of Trust in Personal Branding
- Building trust as a cornerstone of successful personal branding
- The role of authenticity in establishing trust with your audience
Embracing Storytelling
- Overcoming timidity and finding your voice in storytelling
- How everyone has wisdom and insights to share
Thought Leadership
- The three pillars: Wisdom and insights, trust and honesty, ethics and causes
- Why thought leadership is accessible to everyone
Tom Marks' Background
- Journey from advertising and marketing to becoming a writer
- Family legacy, including the story of Orville Redenbacher Popping Corn
Brand Building Challenges and Rewards
- Practical tips for creating a compelling personal brand
- Real-life examples of effective marketing strategies
Lessons from Ancient Philosophers
- Insights from Socrates, Plato, Aristotle, and Aspasia on storytelling
- The relevance of ancient rhetoric and persuasion in modern marketing
Personal and Professional Growth
- Navigating the complexities of personal and professional development
- Reflecting on hardship and joy as a balanced perspective
Power of Personal Stories
- Jarie Bolander's personal journey and the impact of storytelling
- Finding hope and sobriety through personal challenges
Engaging with Your Audience
- The importance of listening and appreciating others' stories
- How to make your narrative resonate with your audience
Final Thoughts and Recommendations
- The timelessness of great storytelling
- Essential business books and resources for continued learning
Links
Tom Marks on LinkedIn
Keep In Touch
Book or Blog or Twitter or LinkedIn or Get Story-Driven
