You've successfully subscribed to The Entrepreneur Ethos
Great! Next, complete checkout for full access to The Entrepreneur Ethos
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.

Seth Erickson

Seth Erickson
From Hero to Mentor with Seth Erickson

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast

Support the Show. Get the NEW AudioBook!

AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple

Summary

Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest for today, Seth Erickson of Storify Agency.

Storify Agency uses principles of storytelling to help startups communicate. Seth’s agency was originally a website design agency - a successful one at that. But Seth realized that ultimately the website designs weren’t bringing in customers for his clients, so he went on his own hero’s journey to figure out why. He dove into the science and art of storytelling, and what he learned is documented in his book, How to Hack Humans: Storytelling for Startups.

What Seth found is that there is scientific proof for why and how stories are the optimal way to connect with others. When his agency takes on a client, they find out who they are and what their story is, and then work with them on reshaping their messaging to best communicate their story. Seth is heavily influenced by Joseph Campbell’s hero’s journey, and he explains how often a company fails to understand that they need to position themselves as the mentor rather than the hero, the one who goes out and learns something, and then brings it back to help others.

Now, let’s get better together.

Actionable Insights

Erickson offers the following advice:

  • Ask yourself how risk averse you are. Entrepreneurs must be ready to take risks and know that nothing is guaranteed.
  • Ask yourself, “How can I be a better communicator?” Erickson acknowledges that he wishes he’d asked himself this question much sooner.
  • Learn to be a better storyteller. Ultimately, learning how to tell a story will help you connect with investors, customers, the people you work with and the people who work for you.

Other books mentioned:

Keep In Touch

Book or Blog or Twitter or LinkedIn or JSYPR