The Entrepreneur Ethos

Santi Bibiloni

Jarie Bolander -

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Summary

Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Santi Bibiloni, CEO and founder of COR, a project profitability solution for creative and professional services.

Still in his 20s, Santi already had built a successful advertising agency in Argentina when he started to think about how to help make service agencies like his be more profitable and able to pay their employees more. Not one to give up after one no from 500 Startups, a startup accelerator in San Francisco, he went to work raising money and then moved to the Bay Area, where he finally got his yes and started building COR.

Like any business with potential, Santi identified a problem that nobody has yet found a solution to and went to work. COR harnesses the power of AI and machine learning to help service-based businesses track their hours more efficiently and be able to create better cost estimates. Since service-based businesses mostly provide human labor, estimating time is a hugely critical task, and one that is often problematic. By using AI to help with this process, Santi says, service-based businesses will be better positioned to charge with more accuracy as well as better compensate their employees.

Now let’s get better together.

Actionable Insights

  • Be bold and always take risks. Santi explains that moving to California was a big risk - but it was only one of many he’s taken.
  • Don’t give up; keep pushing even when things get tough. “There are only two kinds of entrepreneurs,” Santi says, “the ones who quit and the ones who don’t.”
  • Appreciate what you have and where you’ve succeeded, even as you keep striving for more.

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