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Hey everyone. I wanted to quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes.
Now on to my guest today, Roger Nairn of JAR Audio.
Before he started JAR Audio, Roger worked in advertising, where he built a career he loved managing clients. But he was also drawn to the idea of starting his own company, and after some efforts that failed, he and two friends started talking about starting a podcast company. Before they’d even figured out a name, they’d landed a client through a connection -- talk about market validation.
In the last three years they’ve taken on such clients as Lululemon and Expedia, helping to build their brands through podcasts. Roger shares that he still struggles with the uncertainty of entrepreneurship, and how he is coming to terms with just having to push past the fear.
While Roger and JAR Audio focus on branded content, they follow the principles of good content marketing. These include telling a good story and knowing your audience. The best podcasts, Roger explains, aren’t advertisements, but take into consideration the audience’s needs and challenges. As an example, a podcast produced for a bank helps people navigate the economy in the time of COVID. Another produced for a wellness company offers information on holistic health. While podcasting isn’t at a point where you can really assess its ROI, one of the advantages is what Roger calls “the halo effect,” where brands become respected and known through the high-quality information and engaging stories they offer.
Now let’s get better together.
Actions to Try or Advice to Take
- Podcasting is one of the hottest iterations of content marketing right now, offering a high level of engagement. Whether you’re thinking of starting a podcast, or just being on one, focus on telling a good story and engaging the audience.
- Even successful entrepreneurs have a fear of failure and fears about letting others down. To succeed, have courage and get comfortable being uncomfortable.
- Don’t get bogged down in the details before you try out your idea. This is just a way to keep yourself from jumping in and taking risks. Roger and his cofounders got an idea, put it out there, and then just figured it out from there.