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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Quinn Osha, founder of Topmarq, an online tool for used car sellers to find the best price for their cars.
Topmarq is the result of Quinn's skills, interests, and passion. He grew up around cars and car auctions, acquired skills in tech, and was interested in entrepreneurship. Topmarq began as an online market to bring together private sellers with private buyers. In the course of setting this up, Quinn realized that a way to easily and quickly survey dealers about specific cars they might be interested in buying was something that was needed - and didn't yet exist.
Topmarq is different from platforms like Carvana, Quinn explains, because it connects sellers with local dealers as well as national ones. It also allows sellers to keep their information private so they don't have to withstand repeated outreach from local dealers. Essentially, Topmarq is a service that dealers subscribe to but that sellers benefit from. "When my mother can sell her car confidently without calling me," Quinn says, "I know I'll have succeeded."
Now, let’s get better together.
- Look for gaps in existing industries you know something about. While some areas of car sales have gone online, there is still a lot of opportunity to enter this space and provide tools and services that don't exist online.
- Be ready and willing to pivot. Quinn had to change his original idea when, in the course of working on his original business idea, he found a need. When he approached potential clients about this, he found them much more receptive to his new idea.
- Simple sells. The more simple and easy you can make a product or service, the more likely you'll gain and keep customers.