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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Paul Baron, an entrepreneur with over 50 years of experience whose latest venture is The Wall Printer.
Paul studied to become a math teacher but soon found his real calling as an entrepreneur, at first following his passion for tennis. He opened a string of tennis stores before eventually selling to his partner and entering corporate life. While he learned a lot working for others there, he decided it wasn’t for him and embarked on a series of entrepreneurial projects, some that failed and some that succeeded.
Paul’s businesses have included a successful restaurant in New York City - which promptly failed when he moved it to Florida - and a dog-washing franchise. He follows what interests him and what he thinks serves a need in the market. In 2019, he became intrigued by the wall printer, hardware that allows one to actually print on walls and other vertical areas. Finding that they did not exist for sale in the U.S., he researched the best company offering the machine, ordered some, and obtained licensing rights to sell them in North and South America as well as in the U.K. He sees selling wall printers as a good business opportunity for entrepreneurs, and even though he started the business at the start of the pandemic, he already has 50 people who want to sell wall printers, too.
Now, let’s get better together.
- Do your homework. Baron stresses the importance of researching companies and markets before embarking on a business venture.
- It all comes down to relationships. Entrepreneurship can be lonely, but with a good network of mentors, advisors, and supporters, as well as people with the skills and knowledge to fill in the gaps, you’ll have a much better chance of success.
- Find your passion and be ready to tolerate some risk. If you’re going to be up at night worrying, entrepreneurship is probably not for you.