Nicholas Naclerio

Nicholas Naclerio
Naclerio's story is a testament to the power of perseverance, resilience, and a deep-rooted passion for creating positive change.

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast

Support the Show. Get the AudioBook!

AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple


In the ever-evolving food industry, where consumers demand healthier alternatives without compromising taste, one entrepreneur is making waves with his innovative approach to reinventing the classic cookie. Nicholas Naclerio, the founder and CEO of mhmm.Ly, shares his inspiring journey of turning a personal struggle with an eating disorder into a mission to make delicious, nourishing foods accessible to all.

Naclerio's story is a testament to the power of perseverance, resilience, and a deep-rooted passion for creating positive change. From his humble beginnings in a small New York apartment to securing investments from industry heavyweights like Andrew Yang and the former CFO of Oatly, Naclerio's path has been paved with challenges and triumphs.

In this thought-provoking episode, Naclerio candidly discusses the arduous yet rewarding process of fundraising, navigating the complex world of investors, and the importance of selecting the right partners who understand the unique demands of the food industry. He also delves into the intricacies of marketing and distribution, offering valuable insights into the strategies that have proven successful for his brand.

But Naclerio's mission extends far beyond mere business success. His unwavering commitment to creating a sustainable, ethical, and inclusive food system is a driving force behind his endeavors. With a focus on using simple, nourishing ingredients like nuts, root vegetables, and apple sugar, Naclerio's cookies are not only delicious but also cater to a wide range of dietary needs, promoting overall well-being.

Join us as we explore the intersection of entrepreneurship, food innovation, and personal growth, and discover how Naclerio's journey is paving the way for a healthier, more conscious approach to indulgence.


00:00 Crowdfunding campaign, investors, industry knowledge, company evolution.

04:50 Struggle with food, self-discovery, and career.

07:07 Quality cookies, created with care and dedication.

11:30 Paying to stay and grow, seeking investors.

12:27 Investors need industry understanding and capital efficiency.

17:36 Struggle with weight, food's healing potential.

21:50 Cookies with less sugar, more protein, fiber.

24:09 Brands merge for mass appeal and efficiency.

27:38 Blue Wire sports podcast network crowdfunding success.

31:49 Entrepreneurship requires capital, patience, and support.

34:37 Entrepreneurship is difficult, seeking sustainable business.

37:30 Facing the fear of business failure positively.

39:29 Enjoyed the podcast? Share, review, and connect.

Key Topics

In this episode of "The Entrepreneur Ethos" with guest Nicholas Naclerio, the following topics were covered:

- Transforming Classic Cookie Recipes into Healthy Nourishing Treats

- Overcoming Eating Disorders and Finding Solace in Food

- Raising Funds and Navigating Investor Relationships for Food Startups

- Building a Sustainable and Ethical Food Business Model

- Marketing Strategies for Niche Health Food Brands

- Creating Community and Movement Around Mindful Eating Habits

- Balancing Entrepreneurial Journey with Mental Well-being

- Reinventing Iconic Snacks with Simple Wholesome Ingredients

- Democratizing Investment Opportunities Through Crowdfunding Campaigns

- Scaling Food Production While Maintaining Product Quality

Keep In Touch

Book or Blog or Twitter or LinkedIn or Get Story-Driven