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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest today, Niall Murphy, CEO, and founder of EVRYTHNG Product Cloud.
Niall is a serial entrepreneur in the technology and communications space. He’s Irish-born but grew up in South Africa and trained as a computer scientist. He was an advisor under the transition to the African National Congress in the early 90s and learned to plan by going backward from what would be needed in the future. His other ventures have included one of the first ISP companies in South Africa and a wifi company in Europe in the early 2000s.
Niall came up with the idea for EVRYTHNG after hearing someone ask, “Why can’t I Google my shoes?” The mission of EVRYTHNG is to provide data and information on products all around the world, providing insight into where a product comes from, what it’s made of, where it ends up, and much more. He sees this mission as inextricably tied to the project of sustainability as, for example, we can better understand what’s in a piece of clothing so that it can be recycled instead of incinerated. It can also be used for tracing food at a time when people are increasingly wanting to know exactly where their food comes from and how it was grown or made. Niall also talks about the challenges in starting a business whose market hasn’t been found yet, and what to do to ensure you’re ready to jump in when demand hits.
Now let’s get better together.
- “Just get out there and get on with it,” Murphy says. “Don’t wait for permission.”
- Murphy also advises that you stick with your vision, but be ready to adapt. You might need to change your strategy or product but keep your vision always in mind.
- Try to be a pioneer, but be careful not to overcapitalize too soon. Read the market, and make sure you have enough to keep you going until the market opens up.
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