Mark Amouzgar and Bita Ilahifar
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Hey everyone. I’m trying something new based on your feedback. Stay turned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guests today, Mark Amouzgar and Bita Ilahifar of March Health (formerly Captain Well), a new app in femtech, one of the hottest areas of software development. This is a first for the show -- two guests a once.
Like many other entrepreneurs, Mark saw a problem and set about trying to solve it. He started developing the app in response to his wife’s experiences with severe menstrual pain. As he was already working in femtech, he decided to apply his knowledge to developing something that would help her and the millions of others who cope with similar issues. The app, an AI assistant called Anna, also includes information to help partners of the people experiencing the pain better understand their partners’ experiences.
Bita, a former English teacher, works on business development and outreach, helping the company find investors and partners. As she has also coped with period pain, she is excited to be working toward offering personalized solutions. Mark and Bita see the technology as having the potential to help doctors working with patients suffering from endometriosis and fibroids.
One of the major obstacles is not so much the technology as the taboos around discussing menstruation, especially in the developing world. Understanding how important education is to this project, the company donates 1% of its profits to NGOs focused on providing education for girls and women around the world.
Now let’s get better together.
- Listen to what your customer needs and wants. In developing the tech, Mark also made sure to listen to the feedback from those who used it, adding features to improve it.
- Bita jumped into this project because she felt passionately about helping others. She does anything and everything she can to help make it a success. Focusing on being impactful is what keeps her going.
- Learn as you go, advises Mark. If something comes up he needs to learn, he researches it and then implements what he’s learning. But he doesn’t let not knowing something stop him from moving forward.
- Bita is a first time entrepreneur and while a little scary, she figured why not give it a try. If you’re new to being an entrepreneur, her advice is don’t wait. Give it a go and see what happens.
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