Jesson Bradshaw

Jesson Bradshaw
Powering the Future with Free Markets and Entrepreneurship with Jesson Bradshaw from Energy Ogre.

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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest for today, Jesson Bradshaw, founder of Energy Ogre, a company that helps Texans find the best energy plan for them in a sea of hundreds of options.  

Jesson came from the corporate energy industry and seems to have surprised everyone around him when he made the move to entrepreneurship. Before founding his own company, he worked for a small company in the electrical industry when the markets opened up in the 1990s, which put him in the unique position to take advantage of new opportunities. When Enron “imploded” in the early 2000s, he became cofounder of his first company, Fulcrum Energy. Then in 2013 he started Energy Ogre.

Jesson explains how free markets in Texas have enabled entrepreneurs to come in and set up a wide range of options, particularly in renewable energy, which has made Texas one of the largest producers of renewable energy not only in the U.S. but in the world. Rather than seeing the free market as the problem that caused the devastating problems that happened as a result of Winter Storm Uri in February 2021, Jesson explains how the industry builds for statistical probability, not to handle rare weather events such as that one.

Jesson is a huge believer in innovation and the power of the market to solve problems, predicting that it will be tech innovation, not government regulation, that will provide solutions.

Now, let’s get better together.

Actionable Insights

  • Jesson’s approach is to align with the customer, rather than to react to what others are doing. Sometimes this can be a starting point for solving a problem in a unique way.
  • Similarly, don’t be intimidated by the big players. Look for an opening or where something might be missing and focus on that.
  • Jesson acknowledges that entrepreneurship can be lonely. Mentors, coaches, support networks - and podcasts like this one - can help make the road less lonely.

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