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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Jeroen Corthout is the cofounder of Salesflare, a CRM that automates sales leads, the program he realized he needed to track his own sales.
Jeroen was bitten by the entrepreneurial bug as a teenager when he started designing websites. He went on to study biomedical electrical engineering at university but realized it wasn’t ultimately the kind of work he was drawn to. Instead he took a job in pharmaceutical marketing but knew he wanted to eventually start his own company. Within a year, he moved to a consultancy, where he was able to learn a lot more about what having his own business would be like. After diving into various ventures, he and his cofounder of Doctura, originally a service that offered personalized readers for doctors to help them stay on top of the latest developments, to offer sales and marketing to tech and healthcare companies. It was in the process of selling for Doctura that Jeroen found the issue that Salesflare seeks to solve - how to effortlessly automate data collected in the sales lead process.
Jeroen sees selling as a process that requires empathy and that is a key part of the process of solving problems. Selling is basically collaboration, the quintessential element that has helped humanity solve problems for centuries.
Now, let’s get better together.
The two questions Jeroen recommends asking yourself when starting a business is:
- Am I solving a problem that matters to me? You need to have interest in and passion for the issue you’re working on to keep you going when things get tough.
- Do I like the type of people I will need to talk to in order to sell this product or service? All entrepreneurs need to talk to potential customers at some point in the process, so you should be able to connect with and enjoy talking to them.