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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Chad Price, CEO and founder of Life Grows Green and co-founder of Kettlebell Kings.
Chad was a competitive football player and earned a scholarship to Rice University. After college, he brought that competitive spirit to the business world. He was always interested in entrepreneurship, but decided to join an existing company at first. Once in corporate America, though, he realized it wasn't for him. He didn't want to just go to the office and draw a paycheck; he wanted to make things happen.
Now over 11 years old, Kettlebell Kings is being acquired by a larger company. In 2019, Chad founded Life Grows Green, which sells alternative health products.
While he didn't know it when he started, Chad's businesses have become successful lifestyle brands. Kettlebell Kings cultivated a community by offering a good product and partnering with organizations that sponsor lifting competitions. He believes strong connections and positive partnerships are key to building a lifestyle brand. With Life Grows Green, Chad wants to shift the perspective of CBD and hemp products as being "hippie," to being embraced as healthy and viable alternatives to pharmaceuticals.
Now, let’s get better together.
- Chad draws his strong work ethic from his competitive spirit and the drive to be the best he can. He believes employees are inspired by seeing leaders have that drive and that a positive work culture grows by facing challenges together.
- Chad did not know where his ventures would end up; he didn't set out consciously trying to build a lifestyle brand or a company that would be acquired. You may not always know where your road is going to take you, and you don't have to have it all figured out, but you do have to have the drive to succeed.
- In building Kettlebell Kings, Chad learned the importance of fostering positive connections and building a community to create a strong brand people will be loyal to.
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