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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Brandon Cullen, cofounder and chief concept officer of MADabolic, a fitness training system and franchise.
Brandon, like his co founder, is a former professional hockey player from Canada who played on farm teams for the New York Islanders. After 10 years of playing, he suffered a concussion, ending his career. He’d already been working as a fitness trainer in the off-season so he and his cofounder developed a fitness training system they call MADabolic. MADabolic also franchises gyms and has over 10 locations to date. Their loyal following has kept them afloat even during COVID.
Brandon explains that the idea for MADabolic grew out of realizing that there was a gap in the fitness industry. MADabolic is designed to specifically appeal to athletes as they age, focusing on ages 25 to 50, offering clients a unique strength-based conditioning program. While Brandon and his partner, both athletes, bring key skills from sports to business, they also realized that some of those skills don’t always cross over. Learning to lead a company comprised of people with different perspectives is one key area he points to. Taking on a partner to handle the logistics of franchising the company has also been key in helping him to focus on leadership in the areas where he excels.
Now, let’s get better together.
- It’s all about “the fail”. Cullen points to his experiences being cut from teams over and over again as crucial in teaching him to tolerate failure - and not to give up.
- Keep moving. A lot of people give up too soon, Cullen says.
- Focus on what you can control and the areas you can improve. Cullen’s journey into fitness training started when he was 16 and he started putting his energy into off-ice conditioning in order to strengthen his abilities and be able to play with high-caliber hockey players.