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Hey everyone. I wanted to jump in quickly let you know about the release of the audio version of my book, The Entrepreneur Ethos, narrated by David A. Conatser. If you want to support the show, you can buy it wherever audiobooks are sold. Links are also in the show notes.
Now on to my guest for today, Ash Cintas, founder of City Shoppe.
Ash started her journey as an entrepreneur in her twenties when she had an idea for a fabric that didn’t exist: one that was odor resistant but also eco-friendly. From there she went on to work on various start-ups and, most recently, founded City Shoppe.
City Shoppe is an e-commerce platform to showcase local businesses. Right now it features local businesses from Portland, Oregon, but will soon be showcasing local businesses in Los Angeles, New York, and more. Ash wanted to find a way to make local shopping more convenient and more easily marketed online, to provide small businesses and their customers an alternative to Amazon. She’s built her business by using her contacts, but also by researching and reaching out to potential partners.
Ash stresses she’s learned the vital importance of creating and relying on your team as well as talking out her ideas with others.
Now let’s get better together.
Actions to Try or Advice to Take
- Cintas provided her secret sauce to cold “calling”: research to find potential partners, hook into a mutual interest, and send a concise, friendly message inviting them to talk.
- Cintas says one of the most important lessons has been learning the importance of having a team and a plan. Partnering with others to bring in different skills has been vital to her success so far.
- The passion for being of service, for helping local businesses gain more exposure and connect with more customers, drives Cintas and helps her pitch the platform. Consider how you approach others with what you have to offer; how can you be of service to those you work with as well as to your community?