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Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Alan Silvestri, founder and CEO of Growth Gorilla, a content promotion and distribution agency for the SaaS space.
Alan put in nine years as an electrical engineer in Italy before making the jump to entrepreneurship. He quickly learned that he didn’t like working at an office job; he also wanted to be able to take time off to tour with his band. He turned to the internet and started learning skills in SEO and website building. One of his course teachers took him on as an apprentice, enabling him to further develop his expertise, particular in link-building. He created efficient processes and eventually started his own agency so he could finally quit his day job. Alan credits his interest in American popular culture with helping “push him over the edge” into entrepreneurship. He also believes that for an entrepreneur, “the stress of staying the same is more than the stress of change.”
Growth Gorilla has a very specific mission: to provide content promotion and distribution through SEO and backlinking for SaaS companies. Alan believes that having a specialization is key. He also encourages companies to keep their language simple if they want to engage new clients.
Now, let’s get better together
Alan shares the questions he’s asked himself, and periodically asks himself, to make sure he is heading where he wants to go:
- Picture yourself where you want to be in a few years and ask why. Getting in tune with your why will help you to stay the course.
- What are you good at? What are your strengths and weaknesses and how are they serving you?
- What are your values? When making decisions about what projects to pursue, Alan assigns a score according to his values to make sure he’s doing what he most wants to and will most help him get where he wants to go. Our values change over time, so it’s a good question to periodically check in on.