The Entrepreneur Ethos

Cory McKane

Jarie Bolander -

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Summary

Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.

Now on to my guest today, Cory McKane, founder of WeStrive, an app for personal trainers.

Cory first got interested in developing an app for personal training while he was in college in Washington State, where he worked on it with a roommate. After a few iterations, he’s now the sole founder of WeStrive, having taken the idea from being an app for consumers to a tool for personal trainers to help them grow their business.

Cory has a background in personal fitness, but it’s his commitment to talking to trainers and finding out what they need that has most helped shape the app. He’s continually honing the platform based on input from his current and potential customers, and seeks to make the app the all-in-one solution for personal trainers. Finding the right people to work with is also clearly important to the growth of his business; Cory describes his journey through working with different development teams and talks about how he’s had to learn to delegate and let go of other tasks, once he’s put the right people in place.

Now let’s get better together.

Actionable Insights

  • Talk to as many potential customers as possible to find out what their pain points are. He’s talked to over 500 personal trainers just in the past year.
  • Record and make notes of your conversations so you can quickly pick up on what recurring themes are and what people are saying they need.
  • If you’re building a SaaS product, Cory recommends focusing on one aspect or feature and making it really good. You can go on to grow it out and become the all-in-one solution once you have a good understanding of your market and you’ve proven yourself.

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